Which term represents future avenues for product development beyond the current version?

• A. Core product
• B. Potential product
• C. Augmented product
• D. Expected product

Answer: (B)

In product strategy, think of a product on multiple levels: what it is today, and what it could become. The future avenues for development beyond the current version are captured by the potential product. This represents all the ideas, features, extensions, or new variants that could be added later to evolve the product and keep it competitive.

Why this fits best: the potential product focuses on growth opportunities and future possibilities, not just what exists now or what customers expect. It’s about the roadmap of what could be developed to add value over time.

To contrast, the core product is the fundamental benefit the customer seeks—the reason they buy. The augmented product includes extra features or services that differentiate the offering today. The expected product covers the baseline attributes customers assume will be included. The potential product sits on the horizon, outlining how the product could expand in the future. For a smartphone, for example, potential product ideas might include new sensors, AI features, or a broader ecosystem that could be added in later versions.