Which statement describes Personal and Interactive Promotion?

• A. Two-way communication between salesperson and customer
• B. One-way communication from seller to customer
• C. Group presentations to many customers
• D. Email newsletters

Answer: (A)

Personal and Interactive Promotion centers on direct, two-way communication between a salesperson and a customer, allowing immediate feedback and the tailoring of the message to the individual buyer. This interactive dialogue helps uncover needs, handle objections, and build a relationship, which is the essence of personal selling. Unlike one-way advertising to many customers, group presentations to many, or email newsletters that broadcast information without real-time interaction, this approach focuses on active, real-time conversation with the buyer. So the statement that describes it is that there is two-way communication between the salesperson and the customer.