Which statement best describes price leadership pricing?

• A. Market leaders adjust prices to avoid competition.
• B. Prices are determined by regulatory bodies.
• C. Prices are based on the average of competitors.
• D. Market leader sets the price.

Answer: (D)

Price leadership pricing centers on a dominant firm acting as the price setter. In markets with a clear leader, the largest firm or industry benchmark sets the price and the other firms adjust their own prices to align, reducing the likelihood of price wars. This capture is best described by the idea that the market leader sets the price and others follow. The other statements describe regulation, going-rate or competitive parity, or defensive pricing, none of which reflect the leader-driven price setting.