Which statement best captures the nature of a missionary structure?

• A. Held together by shared values and culture
• B. Centralized product management
• C. Geographic segmentation
• D. Formal rules and procedures

Answer: (A)

A missionary structure is held together by shared values and culture. The driving force is a unifying mission that everyone buys into, with decisions guided by common beliefs rather than rigid rules. This creates cohesion through purpose and informal, value-driven collaboration rather than centralized control or formal procedures. Centralized product management relies on top-down authority, geographic segmentation focuses on location-based divisions, and formal rules and procedures point to a bureaucratic approach; none capture the binding effect of a shared mission and culture that defines a missionary structure.