Which software provides information on an organisation's products, services and customers?

• A. Management Information System
• B. Executive Information System
• C. Customer Relationship Management
• D. Knowledge Management System

Answer: (C)

The focus here is on systems that centralize data about customers and how they interact with the organization’s products and services. A Customer Relationship Management (CRM) system is built to store and organize information about customers, their purchases, service requests, preferences, and the products or services they use. It gives a 360-degree view of each customer and ties that to the products and services offered, helping sales, marketing, and service teams tailor interactions, track opportunities, and improve customer experience.

The other options serve different purposes: a Management Information System provides broad internal reporting for managers across functions, an Executive Information System delivers high-level strategic dashboards for top executives, and a Knowledge Management System focuses on capturing and sharing organizational knowledge rather than customer- and product-specific data. Thus, CRM is the best fit for information on products, services, and customers.