Which of the following is NOT a KPI for marketing listed?

• A. Relative market share
• B. Market growth rate
• C. Customer satisfaction score
• D. Conversion rate

Answer: (C)

Marketing KPIs track how well marketing activities generate demand and convert interest into customers. Relative market share shows a brand’s portion of the market, directly reflecting competitive performance in marketing. Market growth rate indicates the overall expansion of the market, guiding strategy and opportunity assessment for marketing efforts. Conversion rate measures how effectively marketing channels turn prospects into customers, a fundamental marketing metric. Customer satisfaction score, while important for loyalty and service quality, sits more in the realm of customer experience or operations rather than marketing performance metrics. Therefore, the item that isn’t a marketing KPI listed is the customer satisfaction score.