Which of the following is NOT an activity associated with analysing information for Marketing?

• A. Demand forecasting
• B. Analysis of market segments
• C. Analysis of KPI Data
• D. Budget planning

Answer: (D)

This question tests which activities are about using data to inform marketing decisions. Demand forecasting uses data to estimate future demand, guiding marketing actions. Analysis of market segments examines data to identify target groups and tailor messaging. Analysis of KPI data looks at performance metrics to improve campaigns and strategies. Budget planning, however, is a financial management task focused on allocating resources and setting spending plans. It may be influenced by analytics, but it does not involve analyzing information to guide marketing decisions itself. So budget planning isn’t an activity associated with analysing information for Marketing.