Which of the following is the second stage of product and service development?

• A. Consider Customer Needs
• B. Concept screening
• C. Time-to-market
• D. Product Testing

Answer: (B)

In the early phase of developing a product or service, you start by identifying what customers need and generating a wide range of ideas. The next move is to filter those ideas through a screening process. This concept screening step evaluates each idea against criteria such as market potential, technical feasibility, cost, and strategic fit. The goal is to weed out concepts that aren’t viable so you don’t waste resources on ideas that won’t likely succeed.

Concept screening acts as a gatekeeper: only ideas with real promise advance to more detailed development and testing. Time-to-market and product testing come later in the process—planning for launch and validating a prototype occur after you’ve identified and developed viable concepts. Considering customer needs is the earlier activity that feeds into the screening stage, ensuring the ideas you evaluate are grounded in real demand.

So, the best fit for the second stage is screening concepts.