Which item is NOT one of the 7 P's of the marketing mix?

• A. People
• B. Packaging
• C. Price
• D. Process

Answer: (B)

The extended marketing mix includes seven elements: Product, Price, Promotion, Place, People, Process, and Physical evidence. Packaging isn’t listed as a separate element in this framework; it’s usually considered part of the product or a branding/physical evidence feature, not one of the seven Ps. So Packaging is the item that isn’t part of the seven. The other options—People, Price, and Process—are all genuine elements of the seven Ps, representing who delivers the service, the pricing approach, and the way the service is delivered, respectively.