Which is an example of an Internet of Things application in business analytics?

• A. Tesco Club card - can then provide insights to spending habits, presenting reports as various areas of the business is visited.
• B. A thermostat that manually toggles on and off
• C. A USB flash drive used to store files
• D. A desktop computer connected to a printer

Answer: (A)

IoT in business analytics relies on devices that are connected and capable of generating and transmitting data to be analyzed. The Tesco Club Card fits this because it collects data on what customers buy and where they visit, which can be analyzed to reveal spending patterns, inform promotions, and produce reports across different parts of the business as transactions occur. The other options don’t capture data from connected devices for analytics in the same way: a thermostat that is manually toggled isn’t connected to collect data; a USB drive is just local storage; a desktop-printer setup is a standard peripheral without IoT-driven data collection.