Which description matches push marketing?

• A. Pushing goods out to resellers and consumers - offering buy one get one free.
• B. Generating demand through advertising.
• C. Maintaining customer loyalty through service.
• D. Conducting market research to segment.

Answer: (B)

Push marketing focuses on moving products through the distribution channel by creating incentives for channel partners to stock and promote the product, effectively pushing it toward retailers and, ultimately, the end consumer. The description that fits this idea best is pushing goods out to resellers and consumers with a promotion such as buy one get one free, because such incentives are aimed at retailers and intermediaries to push the product down the line and onto shoppers.

Advertising to generate demand, by contrast, is typical of pull marketing: it targets end consumers to create demand so they pull the product through the channel. The other options relate to building customer relationships or gathering market insights, not the channel-pushing approach described here.