What is Viral Marketing?

• A. Social media influence, spreads and spreads
• B. A form of personal selling through door-to-door sales
• C. Traditional TV advertising only
• D. Direct mail campaigns to purchased lists

Answer: (A)

Viral Marketing is about messages that people want to share with others, spreading quickly through social networks and online platforms. The idea is to create content—videos, memes, stories, or challenges—that resonates and prompts individuals to pass it along to friends, family, and followers. This can lead to exponential reach with relatively little paid media, because the spread relies on word-of-mouth and network effects rather than a single broadcast push.

It’s not door-to-door selling, which is personal selling through direct, in-person contact. It’s not traditional TV advertising, which is a one-way broadcast to a broad audience. And it’s not direct mail to purchased lists, which targets specific people with messages rather than leveraging sharing among networks.