What is the role of Operations?

• A. To set pricing
• B. To recruit staff
• C. To fulfil customer orders and the delivery of products and services to the customer
• D. To manage marketing

Answer: (C)

Operations is about turning inputs into value and delivering that value to customers. Its primary function is to fulfil customer orders and ensure the delivery of products and services to the customer, managing the end-to-end processes from order through to completion. This includes planning and coordinating production or service delivery, handling inventory, scheduling, quality control, warehousing, and logistics so that everything arrives on time and to the required standard. In a business, other functions handle different activities: pricing is typically driven by marketing and sales, recruiting staff falls to HR, and marketing oversees promotion and market strategy. So the role of Operations is the hands-on execution that turns demand into delivered outputs.