What is Secondary Data?

• A. Focus groups
• B. Information that already exists somewhere, having been collected for another purpose
• C. Questionaries
• D. Surveys

Answer: (B)

Secondary data is information that already exists somewhere and was collected for a purpose other than your current question or study. It can come from internal sources like company reports, financial records, or databases, or from external sources such as government statistics, industry reports, or published datasets. The benefit is that it’s usually quicker and cheaper to access than gathering new data yourself. The trade-off is that it may not perfectly match what you need, and you must assess its relevance, accuracy, and timeliness.

In contrast, methods like focus groups, questionnaires, and surveys are ways to gather new information directly from people for your specific study, producing primary data.