What is Enterprise Data?

• A. Financial data + operational data that supports analysis and forecasting
• B. Operational data only
• C. External market data
• D. Customer survey data

Answer: (D)

Enterprise data is the set of information an organization relies on across its activities to analyze performance and plan for the future. It typically includes financial data—like budgets, revenues, costs, and profits—and operational data—such as production volumes, inventory levels, process metrics, and other day‑to‑day activity data. Together, these internal data types provide a complete view of how the business is performing and enable meaningful analysis, budgeting, and forecasting. External market data or customer survey data are valuable inputs, but on their own they don’t capture the full internal picture needed for internal decision making. So the most accurate description is the combination of financial data and operational data used for analysis and forecasting.