What is a Franchise?

• A. Ownership of entire supply chain by the franchiser
• B. Franchiser remains in control and franchisees delivers products or services (Correct)
• C. Franchisees own the brand and control all operations
• D. A temporary staffing arrangement

Answer: (B)

Franchising is a business arrangement where the franchiser licenses its brand, operating system, and support to franchisees who run their own outlets under the franchisor’s control. The franchiser keeps control over brand standards, training, marketing, and overall direction, ensuring consistency across all locations, while the franchisee handles day-to-day operations and delivers the products or services using the established model. This setup lets the franchiser scale quickly without losing quality, because franchisees commit to the system and pay for the right to use the brand and support.

Other options describe situations that aren’t typical franchising: owning the entire supply chain is full vertical integration, not the standard franchise model; franchisees owning the brand and controlling all operations is the opposite of how franchising distributes control and branding; and a temporary staffing arrangement is unrelated to franchising, which is about running a branded, ongoing business.