What is a core product?

• A. A product with added features such as warranty
• B. Very basic, e.g car - provides transport
• C. The product after sale services
• D. The marketing program

Answer: (B)

The core product is the fundamental benefit the buyer is seeking—the basic reason for buying. For a car, that core benefit is transport: the essential function is to move you from one place to another. Added features like a warranty or service packages belong to the augmented/actual product—value you receive beyond the core function. After-sales services are part of the augmented offering, not the core. The marketing program helps promote the product but doesn’t define the core utility itself. So the best description of the core product is the very basic utility, such as providing transport.