What describes Personal and Direct Promotion?

• A. Two-way communication from seller to customer
• B. One way communication from the seller to potential customer - by letter or email
• C. Mass media advertising
• D. Social media campaigns

Answer: (B)

Personal and Direct Promotion is direct, personalized contact with a specific individual, using direct channels to reach them directly. The classic form is one-way communication from the seller to the potential customer through a direct message like a letter or an email. This approach targets a particular person with tailored content, rather than casting a wide net to many people at once.

This distinguishes it from mass media advertising, which aims at broad audiences, and from social media campaigns, which, while targeted, are not inherently a direct one-to-one message sent straight to an individual. The essence here is delivering a direct, personal message to a specific recipient through a direct channel.