Production orientation is best described as?

• A. Focuses on Marketing - meeting customer needs
• B. Focuses on Production - high quality - people will buy from us
• C. Focuses on customer satisfaction
• D. Focus on strategies to increase market share

Answer: (B)

Production orientation centers on what the business can efficiently produce and supply. It operates on the belief that if the product is produced well and made readily available, customers will buy. So the emphasis is on internal capabilities—efficient production, quality within the context of scalable output, and being able to keep costs down and products accessible. This contrasts with approaches that start by identifying and meeting specific customer needs (marketing orientation) or with aims focused on expanding market share through strategic positioning. The description that highlights a focus on production and high quality with the assumption that people will buy fits this mindset best.