NOT true about Strategic Objectives?

• A. They are often defined by frontline managers.
• B. They guide the overall direction of the business.
• C. They are typically long-term in focus.
• D. They are set by senior management.

Answer: (A)

Strategic objectives are high-level, long-term goals set by senior management to guide the entire organization and shape where resources are allocated. Frontline managers are focused on implementing plans and achieving operational targets to support those objectives, not on defining them. So the statement that they are often defined by frontline managers isn’t true.

The other points fit with how strategic objectives work: they steer the overall direction of the business, they are typically long-term in focus, and they are established by senior management who consider the organisation’s mission, external environment, and capabilities. In practice, those strategic goals are then translated into departmental plans and operational objectives that frontline managers execute.