Knowledge in data analytics refers to what?

• A. Customer buying patterns or trends in supplier costs
• B. Real-time decision making to improve profitability
• C. Segmentation of markets
• D. Performance measurement

Answer: (A)

In data analytics, knowledge means the insights and understanding you gain from analysing data—the patterns, trends, and relationships you can interpret and apply to decisions. Recognizing how customers buy across products and noticing trends in supplier costs represents that kind of actionable understanding derived from data, which you can use to guide actions like pricing, inventory, or sourcing decisions.

Real-time decision making is the application you perform using knowledge. Segmentation of markets is a specific analytical technique that yields insights, and performance measurement focuses on tracking results rather than the knowledge itself. So the example of customer buying patterns and supplier cost trends best captures the knowledge gained from data analytics.