In Mendelow's matrix, which term describes stakeholders with high interest and high power?

• A. Key Players
• B. Minimal Effort
• C. Keep informed
• D. Keep Satisfied

Answer: (A)

In Mendelow's matrix, stakeholders are grouped by how much power they have to affect the project and how much interest they have in its outcomes. When both power and interest are high, those stakeholders are the ones you must manage closely because they can strongly influence results and care deeply about the project. This is why the label used for this group is Key Players. You engage them actively, involve them in major decisions, and keep them updated and aligned with the plan to ensure their support and to anticipate any resistance or requests for changes. In contrast, high power with low interest would be kept satisfied, high interest with low power would be kept informed, and low power with low interest would require only minimal monitoring.