In family life cycle segmentation, which characteristics describe a Bachelor?

• A. Well off; fashion leaders; Cars, holidays, kitchen equipment
• B. High debt and low income; budget groceries
• C. Retired; fixed income; Medicines
• D. Newly married; high expenditure on furniture

Answer: (A)

In family life cycle segmentation, different life stages are linked to distinct spending patterns. A Bachelor is a single adult with no dependents who typically has discretionary income to spend on lifestyle and status items rather than essential needs. This fits the description of being well off, a fashion leader, and spending on cars, holidays, and kitchen equipment as they set up and enjoy their independent lifestyle. The other descriptions align with other life stages—for example, someone with high debt and low income focusing on budget groceries reflects a tighter, cost-conscious situation; retirement with a fixed income fits the pensioner stage; and being newly married with high furniture spending describes a couple starting a family. So the best match is the one emphasizing discretionary, lifestyle-oriented spending.