In a PESTLE analysis, which category corresponds to technology?

• A. People
• B. Technology
• C. Place
• D. Packaging

Answer: (B)

In a PESTLE analysis, you examine external influences across six macro-environmental areas. The technology category specifically captures how advances in tech, digital trends, automation, and innovation affect a business’s products, processes, and strategy. So the category that corresponds to technology is the Technology area, which includes factors like rapid tech change, adoption of new platforms, data analytics, cybersecurity, and R&D. The other options don’t fit because they align with different external dimensions: People relates to social or demographic factors, Place isn’t a standard PESTLE category, and Packaging is a marketing/product-design consideration rather than a macro-environment factor.