Guerrilla Marketing is described as which of the following?

• A. Traditional, high-budget TV campaigns
• B. Public relations events and charity drives
• C. Digital retargeting with strict budgets
• D. Takes users by shock to generate a response

Answer: (D)

Guerrilla marketing relies on surprise, low-cost, high-impact tactics designed to grab attention in real-world settings and provoke an immediate reaction. The description that best fits is taking users by shock to generate a response, because the essence is to jolt people into noticing and remembering a brand through unconventional, memorable encounters.

Traditional, high-budget TV campaigns rely on mass media purchases and broad reach, which isn’t what guerrilla marketing emphasizes. Public relations events and charity drives are more about building image and goodwill through organized activities, not the disruptive, playful surprise that guerrilla tactics aim for. Digital retargeting with strict budgets focuses on targeted online ads and cost controls, which is a very different, digitally driven approach rather than the spontaneous, in-your-face tactics guerrilla marketing uses.