Empty Nest I refers to consumers who are which of the following?

• A. Discontent with finances; travel
• B. Drastic cut in income; Medicines
• C. Satisfied with financial situation; travel, luxuries, home improvements
• D. Focus on discount groceries

Answer: (C)

Empty Nest I describes households where children have left home, freeing up finances for discretionary spending. This group is typically financially stable and confident about their finances, choosing to spend on experiences and improvements rather than essentials. They are likely to allocate money toward travel, luxuries, and home improvements because they have more disposable income and fewer dependent-related expenses.

So the best fit is a profile of people who are satisfied with their financial situation and spend on travel, luxuries, and home improvements. The other descriptions imply financial stress, reduced income, or a focus on discount shopping, which don’t match the Empty Nest I pattern.